Olomouc is in the spotlight on all continents

The frequency of visits by foreign journalists, bloggers, influencers, instagrammers and youtubers confirms the above-standard interest in the city. Olomouc was represented practically all over the world, not excluding film.

“After returning from Olomouc, tourism experts from Latin America, South Korea, the United States of America, Canada, France, Spain and Great Britain reported on their countries. And of course we are also pleased to see interest from a number of European countries,” explains Viktor Tichák, Deputy Mayor for Tourism and Culture.

The city promotes press trips

Travel agencies are now sending their representatives mainly in an attempt to build on the successful period before the pandemic. “We can’t really complain about the lack of interest. For example, the press trip of journalists from Benelux was focused on cycling tourism, a representative of a blog that focuses primarily on families with children came from Germany, from Slovakia and France to taste not only tvarůžky as part of the Olomouc tvarůžky festival. From the UK, journalists who focus on sustainability and travelling around Europe by train arrived,” said Karin Vykydalová, Head of the Department of Culture and Tourism at the Olomouc City Hall.

A large number of people interested in Olomouc was also generated by the introduction of the city in the form of a video clip made by the well-known youtuber LukeFry. “The cooperation with Lukáš Hejlík, who chose Olomouc as one of his stops during the celebration of the tenth anniversary of Gastromapa – Velká žranice, has also been successful,” says Miloslava Šinclová from the Tourism Department, who is responsible for the organisation of individual presentations of Olomouc.

Olomouc film

Olomouc has also recently become a filming location for the film crew of the Austrian national television station ORF III. During the filming of this generous documentary, the filmmakers focused mainly on the period of the tsarist monarchy and the relationship of the Morava River to Olomouc. “The entire film crew was delighted with the varied cultural offer of Olomouc and its surroundings,” said Roman Hrdina, director of the CzechTourism agency’s foreign representation for Austria and Switzerland. The premiere of the documentary is scheduled for March or April next year before the start of the main tourist season.

Olomouc Advent

The visits of tourism experts are organized largely in cooperation with the foreign representations of the CzechTourism agency, the Tourism Centre of the Olomouc Region and the Central Moravia Tourism Association. “The cooperation works well. For the Advent season we have jointly planned a visit of Austrian journalists who will promote the atmosphere of the festive city and invite their readers, followers and clients of travel agencies to the famous Christmas markets,” concludes Karin Vykydalová.