Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Olomouc Region Card

Information for discount providers and vendors of the Olomouc Region Card is to be found on the B2B page of this website.

Olomouc Region Card - "More experience for less money"

Olomouc Region Card

Card Prices (CZK)

validity adult child
48 hours 240,- 120,-
5 days 480,- 240,-

Where to buy the card

… the Information Centre in the Upper Square in Olomouc and at dozens of selling points.

More information

Details and updates to the Olomouc Region Card are to be found at www.olomoucregioncard.cz.

Olomouc Region Card is a tourist discount card that will bring you significant savings during your visit in Olomouc. By purchasing the card, you will obtain free or discounted admission to castles, palaces, museums, to the Zoo and other interesting attractions.

Holders of the Olomouc Region Card enjoy free use of the public transport network, discounted theatre tickets, hotel accommodation or dining at numerous Olomouc restaurants. And this pays off :-)

Card Benefits

  • free admission to dozens of famous castles, palaces and museums
  • free use of the public transport
  • discounts at hotels, campsites, guest houses and restaurants
  • discounts for relaxation and adrenaline sports
  • valid not only in Olomouc but also in other parts of Central Moravia and the Jesenik mountains

Types of cards

olomouc-region-card-4848-hour card
The card is valid for 48 consecutive hours from the date and hour marked on the card, i.e. from the moment the date and time is filled in and the card is signed by its holder.

olomouc-region-card-55-day card
The card is valid for 5 consecutive days from the date marked on the card, including the day of marking, i.e. from the moment the date is filled in and the card is signed by its holder.