Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Olomouc Region Card

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City of Olomouc to Open New Parking Lots for Buses in August 2007

23. července 2007 (po)

City of Olomouc to Open New Parking Lots for Buses in August 2007

The City of Olomouc has chosen new parking locations for buses bringing tourists to visit Olomouc from all corners of Europe. Establishing new parking lots was necessary due to the significant restriction of spots for buses at the "u Husova sboru" location near the centre of the city.

At present this site only offers 3 parking spaces for buses; this facility will now serve exclusively for loading and unloading tourists over a maximum period of 15 minutes.
A new bus unloading area has been created at the former stop for bus line No. 16 on "náměstí Národních hrdinů" (Square of National Heroes). Buses can stop at this location to provide tourists direct access to the centre of the city. A similar trend is underway in all European cities that attract a larger number of tourists.


Beginning in August 2007 it will be possible to use the following bus loading/unloading sites and new parking lots:

  • parking lot "u Husova sboru" (by the Czechoslovak Hussite Church, Legionářská street)
    15-minute loading/unloading time for tourists
  • "náměstí Národních Hrdinů" (Square of National Heroes) – only for tourism busesfor up to 5 minutes, unloading only
    (the former stop for bus line No. 16 will have a traffic sign indicating its use)
  • parking lot at the Old Bus Station, Tř. Svobody/Polská street – opposite the outdoor marketplace
    8 parking places for buses – perpendicular parking

Upon agreement parking can be expanded at the following locations for larger events: 17. listopadu St., Okružní St., Hamerská St., and Holická St.

The total maximum bus parking capacity in the city is approximately 130 spaces.