Olomouc at the top



Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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i 住所 ホルニー広場
市役所のアーケード
779 11 Olomouc

営業時間 毎日  9:00–19:00
TEL.: (+420) 585 513 385, 392
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Olomouc region Card

Olomouc Region Card

オロモウツ地方カードを使用すると、オロモウツ大幅なコスト削減を訪問することができます観光割引カードです。買収は、完全に割引や入場無料を確認してください。

 
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2006年オロモウツの宿泊お客様数増加

1. března 2007 (čt)

2006年オロモウツの宿泊お客様数増加

オロモウツ市の旅行観光部が最近統計した2006年の宿泊観光客数はオロモウツにとって喜ばしいものでした。


オロモウツに合計で観光客は113.398人宿泊し、その中の半分以上はチェコ
人観光客(68.106人)。
オロモウツへの外国人観光客はドイツ人(7.205人)が最多、次にスロヴァキ
ア人(6.143人)。
宿泊したお客様の3番目に多いのはロシア人(4.346人)で , ポーランドとイ
タリアを上回りました。
特にモスクワ旅行観光見本市にオロモウツおよびオロモウツ地方は積極的に参加、
ロシア旅行会社と協力しロシア語のパンフレットをプラハのホテルに配布するなど
の積極的な宣伝活動のおかげでロシアのお客様の増加が見られます。
さらに喜ばしいことには、宿泊した日本人観光客数が一日観光客統計のなかでトッ
プの位置の一つを維持し、増加しています。
オロモウツは2006年に町についての日本語版パンフレットを発行し、日本語観
光ホームぺ-ジの作製などで宣伝活動を強化しました。こちらで結果をご覧いただ
くことがができます。
観光客は2.1日滞在平均が2005年に匹敵します。