Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Aumento del numero degli ospiti alloggiati a Olomouc nel 2006

1. března 2007 (čt)

Aumento del numero degli ospiti alloggiati a Olomouc nel 2006

Citta` Olomouc valutato con piacere risultati delle statistiche di alloggio per l’anno 2006, elaborate dal reparto del turismo del Magistrato in questi giorni.

In totale a Olomouc sono stati alloggiati oltre 113.398 turisti dei quali oltre la meta` turisti locali ( 68.106).

Tra visitatori stranieri hanno cercato alloggio nella citta` dalla maggior parte cittadini della Germania ( 7.205), poi Slovacchia (6.143).

Terzo posto del numero dei turisti alloggiati ha occupato la clientela russa ( 4.346) , cui ha sorpassato Polonia e Italia..

Aumento dei turisti russi é evidente grazie alla attiva partecipazione della citta` Olomouc e regione di Olomouc sia in occasione della fiera del turismo di Mosca, sia grazie alla promozione attiva della citta` negli hotel di Praga, dove viene distribuito in collaborazione con agenzia di viaggi russa il materiale di promozione in versione russa.

Altra sorpresa piacevole é stato aumento degli alloggi dei turisti giapponesi cui si sono posizionati su uno dei primi posti della statistica dei visitatori di un giorno.

Qui si possono vedere risultati della citta` Olomouc, cui ha rafforzato nel 2006 la promozione della citta` con l’emissione di un volantino informativo sulla citta` in lingua giapponese o elaborazione della versione giapponese delle pagine turistiche.

Gli ospiti hanno trascorso nella citta` mediamente 2,1 della giornata, cio` é confrontabile con i risultati dell‘anno 2005.