Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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CZ-779 11 Olomouc

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Olomouc Region Card

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Olomouc will host a qualifying match for the 2014 Football World Cup!

25. února 2013 (po)

Olomouc will host a qualifying match for the 2014 Football World Cup!

The Czech national team will match strength with Denmark in Olomouc on the 22nd of March. Originally, the World Cup qualifying match was to be held in Prague's Eden, but the FAČR executive committee decided to change the venue of the match to Andrův stadium in Olomouc.

The national team management has moved the match with Denmark to Olomouc mainly due to the experience of the last warm-up match with Slovakia, also held at the Andrův stadium in November where the Czechs celebrated victory, winning 3-0. "We feel immense support in Olomouc. In Prague, we have a problem filling the stadium, so we've decided to go where people want us," said the Football Association's chief executive Miroslav Pelt on why the Prague's Eden won‘t see the match with Denmark in the end.

"It's an appreciation of very good organizing services of the match Czech Republic - Slovakia. We are looking forward to this game, we are pleased that one of the most important qualifying matches has been entrusted to Olomouc, "said Joseph Lébr, chairman of the board of SK Sigma Olomouc. "We believe that if we successfully manage to organize this match, our stadium will host other matches of the national team,” said Lébr.

Once more the Olomouc stadium appears in the 2013 match schedule of the Czech national team and again for a qualifying match for the World Championship. The Czechs should play here against Armenia on September 6th.

Dates and details of the ticket presale for the qualifying match have not been determined yet. Up to date information will be posted on this web page: www.sigmafotbal.cz.

The citizens of Olomouc look forward to this football event. The out-of-towners can already book accommodation for the 22nd of March in local hotels, guesthouses and hostels. Here you will find the overview of accommodation facilities.