Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Olomouc region Card

Olomouc Region Card

Olomouc Région Card est une carte de réduction touristique qui vous permet de visiter d'importantes économies d'Olomouc. Son achat pour vous assurer complètement écartée ou entrée libre.

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Centre d'informations

Olomouc region Card – „Plus d’expériences pour moins cher“


i place Horní náměstí
Arcades de l’Hôtel de ville
779 11 Olomouc | Plan
tél.: (+420) 585 513 385, 392

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Po, Pá 9:00 – 19:00
So 9:00 – 19:00
Ne 9:00 – 17:00


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Olomouc region Card est une carte touristique de réduction qui vous permet d’épargner en visitant des monuments. Etre titulaire de la carte ce sont des tarifs réduits dans des châteaux, des palais, des musées, le jardin zoologique et d’autre destinations touristiques.

« Olomouc region Card » est une carte touristique de réductions qui vous permet d’économiser lors des visites de monuments. Etre titulaire de la carte donne droit à des tarifs réduits dans les châteaux, palais, musées, dans le jardin zoologique et d’autres lieux touristiques.

Avantages de la carte

  • entrées libres à des dizaines de châteaux, palais et aux musées les plus importants
  • transport urbain gratuit
  • réduction dans des hôtels, campings, pensions et restaurants
  • réductions pour des activités de détente et de sports extrêmes
  • la carte est valide à Olomouc et également dans d’autres lieux de la Moravie centrale et des Jeseníky

Types de cartes

olomouc-region-card-48Carte de 48 heures
Elle est valide immédiatement pour 48 heures consécutives à partir de la date et de l’heure indiquées sur la carte, c’est à dire à partir du moment de la signature par le titulaire de la carte.

olomouc-region-card-5Carte de 5 jours
Elle est valide pour 5 jours calendaires consécutifs à partir de la date indiquée sur la carte, c’est à dire à partir du moment de la signature par le titulaire de la carte.