Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Olomouc region Card

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Út 31. 01.

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かつてのオロモウツチーズ製造所の場所には、1994年に AWオロモウツチーズ博物館 が建てられました。


独特の香のするチーズや、やさしい方言 絵画のように美しい景色の広がる伝統あるハナー地方

一面に咲き乱れる花々と黄金の麦畑が織り成すチェコで最も肥沃な土地、オロモウツを中心とするハナー地方。この土地の特徴は穏やかな気候、 土地特有の味, フォークロア、装飾された民族衣装、地方独自の方言などです。

この地域の最も有名な食べ物が オロモウツチーズ です。おいしくて低脂肪、さらに独特の強い香のするチーズは地元のレストランでいろいろな調理法で食べられます。 オロモウツ市庁舎 のアーケードにある 自動販売機 でこのヘルシーなチーズを購入できます。オロモウツの周辺では品質の高いホップが栽培されており、地元の ビアホールでおいしいビールを飲むことができます。このビアホールはイギリスの新聞「The Times」によって評価されました。またビールの愛好家は市内の ビールスパリラックスしてはいかがでしょう。


伝統的なハナー地方のフォークロア、地元の音楽やこの地方の方言とはオロモウツ市の周辺の村で出会えます。村々では現在でも昔ながらの風習を守っており、民族衣装が見られるフォークフェスティバルを開催している村もあります。近郊にのプジーカジ村には ハナー地方の野外博物館があります。