Olomouc at the top
Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!
The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.
Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”
Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.
This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.
Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc
Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392
E-mail: [email protected]
Olomouc region Card
Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.
Univerzitní 7, 779 00, Olomouc
Telefon: +420 585 234 816
Otevřeno: Gallery: Tue - Fri 8:30am to 12:30pm and 1:00pm to 5:00 pm, Sat 8:30am to 12:30pm
The Art Nouveau Primavesi villa is a truly iconic building. Otto came from a banking family with Italian ancestry, Eugenie was a beautiful Viennese actress. They chose a plot left vacant after demolition of charity houses between the university, a Baroque church and a city park. In 1905–1906, a new asymmetrical building without ornamentation was placed sensitively in this environment by Viennese architects Franz von Krauss and Josef Tölk. Although the villa and its surroundings are hundreds of years apart, they harmonise with each other.
The villa’s layout is crucial: in a two-storey residential hall, a staircase rises to a gallery. Living and working areas are clearly separated, following the British residential style.
The architects designed most of the equipment, supplied by Viennese Wiener Werkstätte arts and crafts workshop. Thanks to the friendship with sculptor Anton Hanak and painter Gustav Klimt, the house and garden were filled with many first-class works of art. The villa thus turned into a gallery and an ideal residence for an art lover.
The building was equipped with advanced technology – a power plant, central heating, central vacuum cleaner and ventilation system.
Business failures after WW1 and perhaps a restrained approach to the new Republic led the Primavesi couple to sell the house in 1923 and move to Austria. Afterwards the villa passed through private and public ownership, with healthcare services having been provided here for decades. Today, the villa is regaining its lost glory.