Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


Information Center

Informační centrum

i Horní náměstí (Oberer Marktplatz)
Bogengang des Rathauses
779 11 Olomouc

Öffnungszeiten: täglich 9:00–19:00 Uhr
tel.: (+420) 585 513 385, 392



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Olomouc region Card

Olomouc Region Card

Olomouc Region Card ist eine touristische Ermäßigungskarte, dass Sie nach Olomouc erhebliche Einsparungen besuchen können. Sein Kauf sicherstellen, dass Sie vollständig abgezinst oder freien Eintritt.

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Häuser und Paläste

Villa Primavesi

Villa Primavesi

Univerzitní 7, 779 00, Olomouc

Telefon: +420 585 234 816

Web: http://www.vilaprimavesi.cz

Otevřeno: Galerie: Di – Fr 8:30–12:30, 13:00–17:00 | Sa 8:30–12:30

Doprava: Straßenbahn Linie 2, 4, 6 – Haltestelle Náměstí Republiky (ca 400 m)

Die Jugendstilvilla Wiener Art geht aus einer englischen Hallendisposition aus. Sie befindet sich in einem Garten oberhalb der Stadtmauern und ist gefühlvoll in den historischen Stadtkern eingefügt. Die Villa wurde als ein Stadtsitz der Bankiersfamilie Otto und Eugenie Primavesi gebaut. An der Innenausstattung beteiligten sich führende Künstler der damaligen Zeit. Zu diesen gehörte der Freund der Familie Anton Hanak, der für sie viele Werke entwurf, z.B. die Täfelung im Speiseraum mit dem kupfernen Brunnen „Lebendiges Wasser“, die Statue des Nachtwächters u.a. Ein weiterer bedeutender Künstler, der sich an der Ausstattung der Villa beteiligte, waren der Bildner und Architekt Josef Hoffman und der Maler Gustav Klimt.

Von der künstlerisch sehr wertvollen Originalausschmückung ist lediglich ein Bruchteil erhalten geblieben: ein Mosaik in der Eingangshalle, ein Springbrunnen in der Halle und eine Säule, auf der die Statue „ Das Gebet„ im Garten platziert wurde. Heute befindet sich in der Villa eine Galerie.


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