Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Food & Drink

Restaurant Villa Primavesi

Restaurant Villa Primavesi
  Map   |   Street View  

Univerzitní 7, Olomouc

Telefon: (+420) 585 204 852, (+420) 775 728 195

E-mail: restaurace@primavesi.cz

Web: http://www.primavesi.cz

Centrum města
Možnost platby kreditní kartou
Míst na zahrádce: 40
Počet míst celkem: 60

Detailed info:

Villa Primavesi is one of the finest examples of the Art Nouveau Movement in Moravia. It was built in 1905, as the family home of Otto Primavesi and his wife Eugenie, who had been a well-known actress in Vienna The building itself was the result of the collaboration of two outstanding architects of the period, Franz von Krause, and Joseph Toelkl, whilst the interior decoration was by various artists of the movement from Vienna - including the architect Joseph Hoffmann, the sculptor Anton Hanak, and the painter Gustav Klimt.

Klimt was commissioned to create many works of art for the family, the most famous of which was painted in 1912 and portrays their nine year old daughter Maeda.

In our restaurant we have sought to recreate the atmosphere and ambiance of those heady artistic days of the early 20th century, bringing back to life the social significance of this magnificent villa, which is part of the cultural heritage of the Czech nation.

In 2008, the ground floor of the villa was converted into a stylish restaurant, which can offer you exquisite meals prepared from fresh fish and other delicacies based on local traditions and/or inspired by the Italian cuisine.

Our team is determined to make your visit an unforgettable experience.