Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Recettes au vrai fromage d‘Olomouc


Nous recommandons aux chefs enthousiastes le livre de cuisine de Luboš Švehelka „Kouzelný tvarůžek aneb Kuchařka neobvyklé vůně“ (Tvarůžek, le fromage magique ou Livre de cuisine au parfum inhabituel)

Ce livre de cuisine unique vous donnera des idées mais aussi vous divertira. L’auteur a ajouté aux recettes ses expériences à la fois positives et négatives pour vous éviter des erreurs en cuisinant le fromage. Vous apprendrez que le fromage peut être incorporé à tous les repas – soupes, entrées froides, plats chauds et salades.

Les personnes intéressées peuvent le commander grâce à la boutique en ligne Nakladatelství Paseka.

Tartines de Haná

pain, beurre, fromage d’Olomouc, persil ou oignon

Tartiner le pain avec le beurre, répartir le fromage bien mûr, garnir de persil ou d’oignon. Servir avec une bière bien fraîche.

Mousse de fromage d’Olomouc à l‘ail

100 g de fromage d’Olomouc, 75 g de beurre, 60 g de mayonnaise, 1,5 dl de lait, ail selon le goût

Mixer finement le fromage, ajouter le lait et laisser reposer jusqu’à ce que le lait s’incorpore au fromage. Battre le beurre puis lui ajouter l’ail écrasé, la mayonnaise, le lait avec le fromage, fouetter jusqu’à obtention d’une mousse. Servir avec du vin.

Pâte à tartiner fine au fromage d’Olomouc

100 g de fromage d’Olomouc, 1 oignon, 100 g de beurre, sel, persil, paprika

Battre le beurre puis lui ajouter le fromage écrasé, l’oignon finement haché, le sel, le paprika et bien mélanger. Tartiner sur des tranches de pain ou de baguette, décorer avec du persil, des radis ou des tomates.