Olomouc at the top
Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!
The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.
Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”
Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.
This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.
Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc
Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392
E-mail: [email protected]
Olomouc region Card
Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.
To enthusiastic chefs we recommend a cookbook by Luboš Švehelka "Wonderful Tvarůžky or Cook book of an unusual smell“.
This unique cookbook will not only inspire you but also entertain. The author added his own experience both positive and negative in order to avoid mistakes when preparing the Tvarůžky (a ripened curd cheese). You will learn that the cheese can be used for a variety of different foods - soups, cold appetizers, hot dishes and salads.
Those interested can order the book in the E-shop of Nakladatelství Paseka.
Bread, butter, Olomoucké Tvarůžky (an aged cheese with a strong odour, a famous Czech gastronomic speciality), parsley and onion (shallot)
Spread the bread with butter and top it with well ripened Tvarůžky. Garnish with parsley or shallots. Serve with a well-chilled beer.
100 g of Tvarůžky, 75 g butter, 60 g mayonnaise, 1,5 dl milk, garlic to taste
Grind Tvarůžky finely, stir in the milk and let stand until the milk soaks in. Beat the butter, add crushed garlic, mayonnaise, Tvarůžky in the milk and beat into a soft mousse. Particularly suited for canapes.
100 g of Tvarůžky, 1 onion (shallot), 100 g butter, salt, parsley, sweet red pepper
Beat the butter, add finely grated Tvarůžky, finely chopped shallots and season with salt and pepper. Stir everything well. Spread on slices of bread or baguette, garnish with parsley, radishes or tomatoes.
3 onions, 3 potatoes, 1 bulb garlic, 300 g of Tvarůžky, 150 g bacon, salt, pepper, marjoram, caraway seeds, 1.5 liters of water
Roast onion slices with bacon, add water, potatoes (cut in cubes), caraway, salt and cook until tender. Season with pepper, marjoram and garlic, pour into bowls, add chopped Tvarůžky into each bowl and bake shortly in a preheated oven.
200 g of Tvarůžky, puff pastry dough, 100 g salami, flour, 1 egg for smearing
Roll the puff pastry dough out on a lightly floured surface and cut into squares. Place a salami slice and chopped Tvarůžky on every square, fold it creating a triangle. Carefully press the edges. Brush with beaten egg and bake on a dry plate in a well heated oven.
300 g of Olomoucké Tvarůžky (circles), 1 egg, 3 tablespoons flour, 2 tablespoons beer (pale lager), pinch of sweet paprika, oil for frying
Mix eggs, flour, beer and paprika in a bowl. Coat Tvarůžky in the batter and fry them in hot oil until golden brown. After frying, lay on paper towel and leave to soak the excess oil. Serve with boiled potatoes or fresh bread.
chicken breast, Tvarůžky, ham slices, salt, pepper, flour
Take slices of chicken breast, tap them lightly, salt and pepper. Put a slice of ham and one piece of Tvarůžky on each slice of meat. Fold and secure in place with toothpicks. Coat in flour and fry. Serve with French fries, tartar sauce and vegetable salad.