Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Food & Drink



Facility Name Address Phone
Bistrá kráva Wurmova 5, Olomouc (+420) 777 619 582NekuřáckáPro rodiny s dětmi
Bohéma Tř. Svobody 27, Olomouc (+420) 585 223 148NekuřáckáPro rodiny s dětmi
Café Mahler Horní náměstí 11, Olomouc (+420) 605 279 012  
Café Restaurant Caesar Horní náměstí 1, Olomouc (+420) 585 229 287Nekuřácká 
Illy cafe Mlýnská 2, Olomouc (+420) 585 234 665  
Opera Horní náměstí 21, Olomouc (+420) 585 209 918 Pro rodiny s dětmi
Coffee Library Zbrojnice Biskupské náměstí 1, Olomouc (+420) 773 115 485  
Café Maxi Uhelná 8 , Olomouc (+420) 721 325 193  
Kavárna Madlen Dolní náměstí, Olomouc (+420) 602 715 490NekuřáckáPro rodiny s dětmi
Café M Kateřinská 3, Olomouc (+420) 731 728 332Nekuřácká 
Café Na zábradlí 28. října 9, Olomouc (+420) 739 946 111  
Fontána cafe restaurant Smetanovy sady 603, Olomouc (+420) 585 414 141  
Café La Fée Ostružnická 13, Olomouc (+420) 773 658 058 Pro rodiny s dětmi
CrossCafe Riegrova 24, Olomouc (+420) 774 412 723  
Cukrárna a kavárna Mia Masarykova tř. 20, Olomouc   
Kavárna ODE Hrnčířská 12, Olomouc (+420) 731 118 628  
Love Coffee Masarykova 56, Olomouc (+420) 774 095 885  
Kavárna kina Metropol Sokolská 25, Olomouc (+420) 724 265 374  
La Scala Masarykova tř. 15, Olomouc   
Cukrárna Ollies Horní Lán 6, Olomouc (+420) 603 424 268NekuřáckáPro rodiny s dětmi
Kavárna V lese Žerotínovo náměstí 152/3, Olomouc (+420) 725 505 795  
Caffe Opera - Galerie Šantovka Polská 1, Olomouc (+420) 725 663 058  
Jazz Fresh Café Sokolská 48, Olomouc (+420) 606 780 161  
Henri Café Ostružnická 5, Olomouc (+420) 731 158 424  
Naše Café Dolní náměstí 15, Olomouc (+420) 585 754 889  
Sladký Méďa Mošnerova 14a, Olomouc (+420) 732 729 300  
Sun Café Horní lán 7, Olomouc (+420) 733 271 086  
Kavárna Kocourkov Vídeňská 2, Olomouc (+420) 604 671 695  
Beauty Cafe Masarykova třída 3, Olomouc (+420) 721 744 339  
Long Story Short Hostel & Café Koželužská 31, Olomouc (+420) 588 008 278  
Levandulové bistro Horní náměstí 7, Olomouc (+420) 608 547 390  
And The Story Begins Denisova 47, Olomouc (+420) 727 800 600