Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Olomouc and personalities

Ludwig Wittgenstein

Ludwig Wittgenstein

Ludwig Josef Johann Wittgenstein (26.4.1889, Vienna – 29.4.1951, Cambridge) was one of the most influential philosophers of the 20th century. He is associated mainly with analytic philosophy and the philosophy of language.

Ludwig Josef Johann Wittgenstein was born on 26 April 1889 in Vienna as the youngest of eight children. His family was extremely wealthy, as his father, Karl Wittgenstein, was one of the most successful businessmen in the Austro-Hungarian Empire. Following graduation from school in Linz, Ludwig studied engineering mechanical engineering in Berlin. Over time his interests expanded to include mathematics, logic, and the philosophical foundations of mathematics.

After the First World War broke out he volunteered for the Austrian army and during the war he earned several medals for bravery at the Eastern Front. In 1916 Wittgenstein spent several months in Olomouc as a soldier and worked in the city on his philosophical work Tractatus.

He continued his research after the war and in 1922 published Logisch-philosophische Abhandlung (later known under the title Tractatus Logico-Philosophicus). It was to be his only philosophical work published while he was alive. Wittgenstein claimed that his work resolved all the problems of philosophy and he subsequently withdrew into seclusion. In 1929 he arrived at Trinity College at Cambridge, where he returned to his philosophical work and began to teach. In 1939 he was appointed professor at the college. During the Second World War he worked in a hospital in New Castle as a technical assistant. At the end of the war he returned to the university. In 1947 he resigned from teaching and devoted himself entirely to his writing. The majority of the material later published as Philosophische Untersuchungen (Philosophical Investigations) dates to the following two years. This book is regarded as Wittgenstein’s most important work. He spent the next two years immersed in writing in Vienna, Oxford, and Cambridge, where he died of cancer in April, 1951.