Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

Ne 19. 09.

broken clouds
Po 20. 09.

overcast clouds

Olomouc and personalities


název článku:

Wenceslas III., the only son of Wenceslas II and Judith (Guta) of Habsburg was crowned as the King of Hungary during his father's life. He chose Olomouc as the starting point of his campaign to Poland which turned out to be a fatal mistake. He was assassinated on the site of Olomouc Castle on August 8th 1306.

název článku:

The Hungarian King Matthias, one of the most popular monarchs in Hungary, was very ambitious. Two major events link him to Olomouc - in 1469 he was elected King of Bohemia by the Catholic Estates in the city and 10 years later he signed here the so called Treaty of Olomouc. A memorial plaque at the Moravian Theatre in Olomouc Upper Square refers to this event.

název článku:

Maria Theresa was the first and currently the only woman in the long line of Habsburg rulers on the Bohemian throne. She visited Olomouc twice. In 1748, she and her husband Francis of Lorraine visited the Hradisko Monastery and in 1754 she attended the consecration ceremony of the Holy Trinity Column. The Theresian gate, still preserved today, was named after her.

název článku:

Franz Joseph was the firstborn son of Franz Karl, Archduke of Austria and governor-general, the brother of Emperor Ferdinand I. He ascended the Imperial throne in the Archbishop's Palace in Olomouc in the revolutionary year 1848. He visited the city several times later, mainly in connection with holding of military maneuvers.