Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Olomouc and personalities

Modern personalities

Since 1998, the Olomouc City Council awards City prizes in recognition of outstanding personalities and entities whose activities go distinctly beyond the present and have close relationship to the city of Olomouc. In recent years, especially artists and personalities from the field of natural sciences were awarded.

Cena města Olomouce

Since 2010, prizes have been awarded also for the Accomplishment of the Year as a token of appreciation of a distinguished conduct, of a particular project or an extraordinary success of the previous year. The awards are presented in a ceremony on the eve of the Olomouc City Fest.

Citizens themselves can co-decide about the winners by sending in nominations of personalities, from which the Olomouc City Council selects the prizewinners. More on www.cenamesta.cz

The city of Olomouc, with more than a thousand year long tradition, has played an important role in the lives of many famous people, whose fate is now inseparably linked with the city. Look at other personalities connected with Olomouc - artists, statesmen, army-leaders and church representatives.




Wenceslas III. | King of Bohemia, murdered close to the St.Wenceslas Cathedral in Olomouc in 1306. The powerful Premyslid dynasty died out with him.


John Sarkander | "Olomouc" Saint, canonized in 1995. Tortured to death in the former town‘s prison, today the Chapel of St. John Sarkander, for refusing to divulge the secrets of the confessional.


Franz Joseph I. | Emperor of Austria and the longest-serving European monarch. He ascended the throne in the Archbishop's Palace in 1848 and visited Olomouc several times later.


Josef Wenzel Graf Radetzky | Austrian Field Marshal and Czech nobleman. In 1829 he was appointed commander of the Olomouc fortress and stayed in the city until 1831 (in Edelmann‘s Palace).


John Paul II. | The most popular pope of the 20th century. During his numerous trips abroad, he also visited Olomouc. He canonized Jan Sarkander and Zdislava of Lemberk in Olomouc in May 1995.


Saint Paula | helped the city to ward off plague in the mid-17th century. Since then she has been worshiped as the patron Saint of the city. Her remains are kept in shrines in the St.Wenceslas Cathedral and in the Church of St. Maurice.


Marie Theresa | , Queen of Hungary and Bohemia, she was the only female ruler on the Bohemian throne. She visited Olomouc several times in the 18th century. The Theresian gate or the Theresa Street (Pavelčákova today) were named after her.


Wolfgang Amadeus Mozart | the brilliant Austrian composer and pianist stayed in the Hauenschild’s Palace in Olomouc. The eleven year-old Mozart composed his Symphony No. 6 in F major here.