Olomouc at the top
Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!
The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.
Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”
Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.
This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.
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Olomouc region Card
Olomouc region Card je turistická slevová karta, díky které můžete při návštěvě Olomouce výrazně ušetřit. Jejím zakoupením si zajistíte zlevněné či zcela volné vstupné.
古斯达夫 马赫莱尔（Gustav Mahler）1882 年在欧罗木茨居住过。在城市的德国剧院(今天的摩拉维亚霍尔尼广场剧院Moravské divadlo na Horním náměstí)从1882年的1月12号到3月18号在这里马赫莱尔是继奥地利的哈尔（Hall）和鲁布兰（Lublan）后第三任指挥。
在豪尔尼广场的附近有一栋叫做金狗鱼的房子，古斯达夫 马赫莱尔（Gustav Mahler）曾经在那里居住，这栋房子的故事也常常和音乐家相提并论。马赫莱尔和自己的同事经常到 古丽亚式餐厅（Goliáš） (今天这里在莫拉维亚剧院旁边已经成为捷克广播电台的播音室)在欧罗木茨铺设完毕的古斯达夫 马赫莱尔任职的地点的浏览我们可以一直到列格罗瓦（Riegrová）大街5/404号，在过去的市民礼堂和德国赌场，马赫莱尔曾经作位钢琴手为演唱者伴奏。