Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


el Centro de la Información Turística

Informační centrum

i Horní námestí
en el soportal del Ayuntamiento
779 11 Olomouc

Horario: a diario 9:00–19:00
tel.: (+420) 585 513 385, 392



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Olomouc region Card

Olomouc Region Card

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Tampere, Finlandia

El hermanamiento con la ciudad finlandesa dura ya 22 años. En el siglo XVIII Finlandia formó parte de Suecia. El joven rey Gustavo III visitó la región y el valle entre dos lagos le llamó la atención. En 1779 fundó en el sitio la ciudad Tampere. Cuatro años más tarde surgió primera fábrica de papel y durante la soberanía rusa se fundaron más fábricas.

La más importante fue la fábrica de textil Finlayson (1820). En las últimas décadas las fábricas de ladrillo se convirtieron en museos, cines, bares, restaurantes y pisos. Tampere con sus 210.000 habitantes es la tercera ciudad más grande de Finlandia. El edificio más antiguo es la iglesia del siglo XV, construida antes de la fundación de la ciudad. Gracias a su ubicación en unas cataratas entre dos lagos y la industria de textil Tampere recibió el apodo “el Manchester finlandés“. En la ciudad se hallan dos universidades orientadas en tecnología e investigación, relacionadas también con la empresa Nokia. La ciudad es de arquitectura moderna, cuenta con una filarmonía, varios teatros y museos. El ocio favorito de los habitantes es patinar en los lagos helados que alcanzan la longitud de 210 km.

Colaboración con Tampere

Se realizaron visitas mutuas de estudiantes de escuelas secundarias, de miembros de teatros, coros y grupos artísticos. Los representantes de Olomouc participaron en un congreso sobre el medioambiente en Tampere. En los años 2008 y 2009 las delegaciones políticas visitaron Olomouc y Tampere respectivamente y a la vez fueron organizadas exposiciones fotográficas.