Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.


Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Facts and figures

Subotica, Serbia

Subotica is a city of approximately one hundred thousand inhabitants located about ten kilometres off the Hungarian border in the Serbian autonomous province of Vojvodina. It is a commercial, industrial, agricultural and cultural centre. Its location also determines the ethnic composition of the town: almost half of the population of Subotica are Hungarians, one quarter are Croats and the rest are Serbs and other ethnic minorities.

The first written record of the city is 600 years old. Archaeological findings, however, document settlement in this area as early as three thousand years ago. The city was during its history under the rule of the Turks and the Habsburgs, it belonged to the Romanian city of Timişoara and then to Hungary, which was the period of greatest prosperity. After the World War I the city was attached to Yugoslavia and at this time the economic growth slowed down. This situation got even worse in the World War II when a large part of the industry moved to the central part of Yugoslavia. In Subotica you will find many historic monuments, of which the greatest fame achieves its Art Nouveau architecture, especially the Town Hall from 1910.

Cooperation with Subotica

The cooperation agreement with Subotica was signed in 1996. The Olomouc Association of Entrepreneurs for contact with Yugoslavia helps to organize business-oriented activities and the Olomouc Region has concluded a partnership agreement with autonomous province of Vojvodina. Relations have been established especially in the field of culture. Traditionally folklore ensembles from both cities give guest performances and Olomouc graphic artists attended an art colony at Lake Palic several times. Artists from Subotica embellished houses in Náměšť na Hané at the Freska symposium. Borislav Skenderović, the Chief Conductor of Subotica Philharmonic Orchestra, has paid a visit to Olomouc. Contacts extend to sports too, where the basketball team from Subotica took part in a tournament in Olomouc. A Subotica’s company offering maintenance of green areas and Subotica’s tourist-information centre both introduced themselves at the spring stage of Flora Olomouc in 2008.