Olomouc at the top
Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!
The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.
Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”
Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.
This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.
Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc
Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392
Olomouc region Card
Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.
Olomouc is the most beautiful Czech town according to world-renowned tourist guide Lonely Planet?
The majestic Holy Trinity Column is a remarkable monument which, in the year 2000, earned the distinction of becoming a UNESCO World Heritage Site due to its uniqueness. With its 32 meters, the column is the highest Baroque sculptural group in Central Europe.
… Saint Paula, is the patron saint of Olomouc and a historic parade through the city is held in her honour every year?
… the eleven year-old W.A. Mozart composed Symphony No. 6 in F major in Olomouc?
… you can ride on the longest Moravian indoor water slide in the Olomouc Water Park ?
… the Gothic Church of St. Maurice has the largest organ in Central Europe?
St. Wenceslas Cathedral has the second highest church tower in the Czech Republic?
...the Europe´s longest-serving monarch Franz Joseph I., ascended the throne in the Archbishop´s Palace?
… Olomouc hosted thousands of pilgrims during the visit of Pope John Paul II. in 1995?
…the football club Sigma Olomouc has raised a number of Czech representatives (Ujfaluši, Rozehnal, etc.) and that the legendary football coach Karel Brückner is also closely linked to Olomouc?
Olomouc had always been among the most important cities of the Kingdom of Bohemia. With its convenient location, ancient university and spiritual, cultural and craft traditions Olomouc has been for centuries a natural centre of Moravia, attractive to artists, intellectuals and businessmen.
The lowland of the Haná region, in whose centre Olomouc is located, is one of the warmest areas in the country. The climate is very pleasant without dramatic shifts in temperature.
In spring and autumn daytime temperatures are usually between 15-20 °C and in summer at about 25 °C, days with temperatures around 30 °C are quite common as well.
The coldest winter month is January with an average temperature of -1 to -4 °C. It snows a few times during the winter and temperatures below -10 ° C are recorded occasionally.
For more information about the climate please click here.
The city of Olomouc lies at the confluence of two rivers - the Morava and the Bystřice. The flat character of the town is demarked by a distinctive, elevated relief in the west and especially in the east, so the city is enclosed into an elongated depression open towards northwest and southeast.
Further geographical data are available here.