Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Guided tours


Boat trips through the historic Olomouc



  • Price: CZK 90 / person
  • Departure point: Upper Square (Horní náměstí), Astronomical Clock.
  • Minimum number of persons: 3

Tour times

  • Tours start every full hour from 10:00am to 5:00pm.
  • May, June, September - every Wednesday
  • July, August - every Wednesday and Friday


CK Peřej tours
Třída Svobody 39, 779 00 Olomouc
tel./fax: +420 585 313 176
mobil: +420 737 514 359
url: www.perej.cz


I For more information, contact the Information Centre.

Adventure rafting tours along the valued monuments of the city of Olomouc on the branch of the Morava River – the Mill Creek (Mlýnský potok).

River boat cruises are held during the summer season from May to October every Wednesday (in July and August also every Friday) from 10:00am to 5:00pm and also during major events held in Olomouc. In the summer months, a minibus of the travel agency „CK Peřej tours“ stands on the Upper Square (Horní náměstí) at the Astronomical Clock. Here you can make a reservation and pay for the tour. Every full hour you can leave for this unconventional tour of the historic city center of Olomouc.

The minibus will take you about 2 miles to a park under the Neo-Gothic Cathedral of St.Wenceslas. Here you will get basic safety instructions as well as a paddle and a vest. Afterwards you and your guide get into the boat just below the cathedral and your cruise can start! You will ride under the former Přemyslide Palace, through the Bezruč Park, the so-called „Výpad“, along the ancient city walls overlooking the St. Michael’s Church from the 17th century. The ride goes further along the Botanic Garden through Michael’s alley to the bridge at the Market Hall (17th of November Avenue). The minibus will await you at the end, taking you back into the City centre to the Astronomical Clock.