Olomouc at the top



Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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The kingdom of tvarůžky! The town will experience the first year of the „Olomoucké tvarůžky” cheese Festival.

4. dubna 2016 (po)

The kingdom of tvarůžky! The town will experience the first year of the „Olomoucké tvarůžky” cheese Festival.

Haná musicians, regional breweries but especially tvarůžky cheese. Classic tvarůžky cheese, tvarůžky cheese in cold dishes, baked, fried or sweet tvarůžky cheese, simply the Olomouc cheese specialty in countless ways... On the 16th of April the town will experience the first year of the „Olomoucké Tvarůžky” cheese Festival.

“Tvarůžky cheese are inseparably connected with Olomouc, it is one of the most specific regional products in the Czech country which is also known beyond the borders of the Czech Republic. We believe that the new festival will accordingly celebrate this traditional regional specialty and even increase its popularity” said the Deputy Mayor, Pavel Urbášek. According to him, the history of tvarůžky cheese probably began in at least the 15th century. “It certainly deserves its own festival in Olomouc.”

Six restaurants, which are largely experienced in various preparations of the distinctive kind of cheese, will take part in the gastronomic part of the festival. On the menu guests may find for example baked potato with tvarůžky cheese, sauerkraut soup with tvarůžky chesse croutons, tvarůžky cheese goulash, tvarůžky cheese gnocchi with homemade bacon and spinach leaves, Haná ravioli in tvarůžky cheese soup and other specialties. A fine beer perfectly complements the great and strongly aromatic cheese. Guests may get to know the products of the regional breweries of Chomout, Kosíř and Litovel in the first annual Festival.

The Festival will take place primarily on the Upper Square. One part of the schedule, namely the performance of Spring Songs performed by the Haná Male Choir Rovina, will take place at 4pm in the chapel of St. John Sarkander. The event on the Upper Square will be enriched from 10am to 4pm by a farmers market, a craft fair and other concerts, for example a series of Haná songs and dances performed by Hanácká Mozeka Litovel and the Cholinka folklore ensemble. The band Stracené Ráj performing “Haná rock‘n’roll” music will also be part of the schedule. The schedule also includes other events such as competitions, quizzes and a creative workshop for children.

Together with the town of Olomouc and the Central Moravia – Tourism Association, this new festival is also organized by A.W. Loštice, the producer of tvarůžky cheese, which this year celebrates 140 years since its foundation.