Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Events calendar

other events...

29. –30. 8. 2014 Marshal Radetzky Commemoration

Favourite celebration in honor of Field Marshal Radetzky associated with a parade of military brass bands.



1. 7. 2014–28. 8. 2014 16:30–20:00 Olomouc Cultural Holidays

A multi-genre festival holiday revitalizing the town center mainly concerts, theater performances.



12. 6. 2014–5. 10. 2014 Internal circuit in contemporary photography

A rerun of the so far most representative exhibition of current trends.



1. 6. 2014–28. 9. 2014 Promenade concerts

Traditional cycle of promenade concerts in a park.



5. 4. 2014–25. 10. 2014 Haná farmers' markets

In 2014, markets will be held on every Saturday, the last market will be held on 25.10.



3. –7. 9. 2014 European Heritage Days

National launch of EHD, open doors to sights.



4. –18. 9. 2014 International Organ Festival

Festival of organ music.



13. 9. 2014 00:00–23:59 Airshow

Air show at Neředín airport.



23. –27. 9. 2014 Septembeam

4th year of videomapping festival in the historical city centre.



2. –5. 10. 2014 Flora Olomouc

Fall edition of international horticultural exhibition and fair.



28. 10. 2014 00:00–23:59 Torchlight procession

Celebration of the Independent Czechoslovak State Day.



1. 11. 2014–31. 12. 2014 Baroque

Festival of Baroque music.



24. 11. 2014–24. 12. 2014 Olomouc Christmas

Traditional Christmas market in the historical city centre.



3. –7. 12. 2014 Natale festa corale

3rd Christmas edition of the International Festival of Choirs.



4. –7. 12. 2014 Festival of Animated Film

XIII. year of festival devoted to film animation and contemporary art.



13. –22. 12. 2014 Christmas Flora

Christmas markets on Flora Olomouc Exhibition.



31. 12. 2014 00:00–23:59 New Year´s Eve and Welcome of the New Year 2015

Cultural program for kids as well as adults with fireworks.



14. 11. 2013–14. 11. 2014 A Century of Relativity I.

Fine Arts 1949-2000



14. 11. 2013–14. 11. 2014 A Century of Relativity II.

Fine Arts 1949-2000