Olomouc at the top

Three years, three excellent awards by the world’s prestigious guidebook. Lonely Planet made a list of the most beautiful, yet lesser known tourist destinations. It wasn’t the hot springs of Iceland, Gibraltar Rocks, Odysseus' Ithaca or Luxemburg that ranked in first place but the historical center of Olomouc!

The mini guidebook, Secret Europe, presents tourists with fifty cities from different parts of Europe. The largest, world-renowned guidebook publisher attracts tourists to Olomouc by saying that “in terms of tourism Olomouc can be equated to an authentic restaurant which is your own, small, personal secret. The Main Square is amongst the most enchanting in the country. It is surrounded by historical buildings. It is adorned by the Holy Trinity Column listed as the UNESCO World Cultural and Natural Heritage. Magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. Explore the foundations of the ancient Olomouc castle in the Archdiocese Museum which is a must-see and then set out to one of the many pubs or mini-breweries”. In 2012, the publisher also awarded Olomouc by ranking it in the top ten most beautiful hidden treasures in Europe. One year later it was once again on the list of the recommended destinations in Moravia. “It’s beautiful as well as surprising for us. Lonely Planet is to tourist guidebooks what Michelin is to gastronomy. I perceive it as a win in the tourist Olympics,” responded Olomouc mayor, Martin Major, when he first heard of the award. “I am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.

Apart from other things, Olomouc captivated them by the fact that it offers the same architectural treasures as Prague but without the crowds of tourists. It is definitely Olomouc’s advantage in comparison with our capital. However, despite repeated acclaim from the renowned guidebook, it may only be temporary”, mentioned the mayor, Major, with a smile. The deputy mayor, Jan Holpuch added, “I believe that this is an opportunity to introduce our beautiful city to many other tourists.” “I think that being awarded as a hidden treasure or undiscovered city will give Olomouc an even stronger stamp of attractiveness and will evoke more interest in potential visitors.”

Olomouc has been trying to advertise its beauty in a high-quality and systematic way. In the past years, this attempt has proved effective. Statistically as well as simply looking into the streets of the city center confirms that the number of tourists to Olomouc has truly increased. Olomouc is on the list of destinations offered by travel agencies as for example, one-day trips from Prague or as a part of the Vienna – Krakow route. “Greater advertising in cooperation with the agency CzechTourism certainly helped.

This agency gives Olomouc more space than before”, says Karin Vykydalová, head of the tourism department. “Acclaim from Lonely Planet obviously helps. Ideally, a visitor comes here based on the recommendation, is satisfied here and then recommends Olomouc to his friends back home”, adds Dušan Gavenda of the same department. Lonely Planet Secret Europe can be downloaded for free at: www.lonelyplanet.com/secret-europe.

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Information Centre

Informační centrum

i Horní náměstí (Upper Square)
Town Hall's archway
779 11 Olomouc

Opening hours: daily 9:00am –7:00pm
Tel.: (+420) 585 513 385, 392



Mapa města

Olomouc region Card

Olomouc Region Card

Olomouc Region Card is a tourist discount card that allows you to visit Olomouc significant savings. Its purchase to make sure you completely discounted or free admission.

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Events calendar

other events...

14. –19. 4. 2015 Academia film Olomouc

50th international festival of popular-science films.



18. 4. 2015 Gates Wide Open

International Day of Monuments and Sites at the Crown Fortress in Olomouc.



23. –26. 4. 2015 Flora Olomouc

Spring edition of international horticultural exhibition and fair.



1. 5. 2015 Ecology days Olomouc

The largest environmental festival for the public in the Czech Republic.



1. –23. 5. 2015 Dvořák´s Olomouc

Festival of classical music.



8. –20. 5. 2015 Flora theatre festival

International theatre festival.



15. 5. 2015 Night of Museums in Olomouc

2nd year of a joint event of more than 25 major museums, galleries and other cultural institutions.



16. –17. 5. 2015 Garden Food Festival Olomouc

The first regional festival of good food and drink.



3. –7. 6. 2015 Festival of songs

International choral festival.



4. –6. 6. 2015 Mezi námi – In Our Midst

Fair of providers of social services, healthy lifestyle, active seniors, relaxation, sport and movement.



5. –6. 6. 2015 City festival

Historical city celebrations.



13. 6. 2015 00:00–23:55 Bounty Rock Cafe Open air

5th festival of blues and rock music.



18. –27. 6. 2015



20. 6. 2015 17:00–22:00 Mattoni Olomouc Half Marathon

Olomouc running festival.



1. –24. 7. 2015 Olomouc Baroque Festival

Excerpts from a Baroque opera, rich costumes and an impressive stage daily from 7.30pm at the Jesuit Convent.



23. –26. 7. 2015 Colores Flamencos Olomouc

7th international festival of flamenco and Spanish culture.



20. –23. 8. 2015 Flora Olomouc

Summer edition of international horticultural exhibition and fair.



28. –29. 8. 2015 Marshal Radetzky Commemoration

Favourite celebration in honor of Field Marshal Radetzky associated with a parade of military brass bands.



7. –21. 9. 2015 International Organ Festival

Festival of organ music.



10. –13. 9. 2015 European Heritage Days

National launch of EHD, open doors to sights.



20. 9. 2015–11. 10. 2015 Autumn Festival of sacred music Olomouc

22th festival of sacred music traditionally held in churches of Olomouc



1. –4. 10. 2015 Flora Olomouc

Fall edition of international horticultural exhibition and fair.



3. –6. 12. 2015 Festival of Animated Film

14. year of festival devoted to film animation and contemporary art.



1. 1. 2016 17:00–18:30 New Year´s Eve and Welcome of the New Year 2016

Cultural program for kids as well as adults.


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